primary
The distribution wedge still working in B2B
Lenny's Newsletter
Led the GTM section.
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Distribution wedges, pricing discipline, and the founders to watch
The previous morning’s briefing focused on GTM discipline, a pricing reset in software, and two startups emerging in the same lane.
Playback
We looked at the week’s strongest distribution wedges, why pricing discipline is reappearing, and which founders are earning attention for the right reasons.
Source trail
Everything that shaped this episode
Each source stays visible so the summary can be audited rather than trusted blindly.
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The pricing reset operators can’t ignore
Every
Added pricing structure and examples.
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Founders worth watching this quarter
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Added people and company context.
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